– About –
In a world where trends reign supreme and pure, honest dance music is becoming harder and harder to come by, Groove Cartel is emerging as one of the hottest up and coming duos hitting the scene today. Marching to the beat of their own drummer, literally, the group is comprised of drumming phenom Cary White and producer/DJ extraordinaire William Gonzales. Shying away from any specific genre or “here today, gone tomorrow” trends, these guys have found a way to incorporate what they consider to be the best element of electronic music… the GROOVE. Whether it’s fat, heavy, in your face Bass lines or intricate, well thought out arrangements, these two have already started turning heads in just a few short months. The two met back in 2012 while CW was serving up beats for musical heavy weights, Infected Mushroom, whom he played with from ’12 to ’14. In the fall of 2012 during a leg of one of their tours, Cary locked eyes and ears on one of the opening acts that he would later learn to be William Gonzalez, otherwise known as Pyramyth. Utterly blown away, Cary stood beside the stage watching the whole set eager to meet this young talent. That night, with the shake of a hand and a toast, an indelible bond was formed and the two became fast friends. They kept in close contact over the next few years focusing on their individual careers until fate would bring them back together in 2016.